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LOVABLE YETTI CREATED AT IGNITE


YettiAt Ignite, we’d classify most all of our work as creative and fun, but some projects are just “funner” than others. Thus was the case with an assignment to create a custom skateboard design featuring the always-mysterious Yetti.

 

client imageCEO Chris Wheeler dusted off his keyboard and jumped in, starting with a rough sketch by the client. He reworked the drawing to simplify some parts and add detail to others and scanned it as a base for the illustration.

20131121_15060420131121_151706Using Adobe Illustrator, a vector-based “drawing” program, Chris created each shape needed and colorized it, checking often against the initial scan.

Snowboard

Ultimately, our Yetti was completed, looking both lovable and still a bit mysterious. A section of the design was isolated for the long, narrow shape of Logothe skateboards and a background added.

Finally, a brand logo was created for the future board shop.

Welcome to the world, Yetti!

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